Marketing means nothing if you don’t know who you are marketing to. In fact, the entire point of marketing is to get your product or service seen by those who need it—your targeted audience or more broadly explained as your target market. What is Your Target Market? Your target market is defined as the market […]
The Steps to Determine Your Key Brand Attributes
What are brand attributes? They are the characteristics making up the personality of a business. So, what are your brand’s attributes? If you’re not sure, then you need to take some time out to identify the characteristics of your brand. This time should be spent doing the following activities that will help you to determine […]
Should You Hire A PR Firm?
Recently, a friend of mine who is in the infancy stage of her business asked me if she should hire a pr firm to ‘get her name out there.’ In the same breath, she also let me know that she did not have the cash flow to hire them so she would need to take […]
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