Joshua Harrell | Your Chief Growth Officer

I'm a marketing expert with noted success competitively positioning brands and organizations using marketing strategy, inbound marketing, and sales enablement.

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Finding Your Target Market: The Questions You Should Be Asking Yourself

August 3, 2019 by Joshua Leave a Comment

Finding Your Target Market: The Questions You Should Be Asking Yourself

Marketing means nothing if you don’t know who you are marketing to. In fact, the entire point of marketing is to get your product or service seen by those who need it—your targeted audience or more broadly explained as your target market. What is Your Target Market? Your target market is defined as the market […]

Filed Under: Marketing Know-How, Strategy Tagged With: target audience, target market, target market examples, target marketing strategy

The Steps to Determine Your Key Brand Attributes

March 30, 2019 by Joshua Leave a Comment

The Steps to Determine Your Key Brand Attributes

What are brand attributes? They are the characteristics making up the personality of a business. So, what are your brand’s attributes? If you’re not sure, then you need to take some time out to identify the characteristics of your brand. This time should be spent doing the following activities that will help you to determine […]

Filed Under: Branding

Should You Hire A PR Firm?

March 25, 2018 by Joshua Leave a Comment

Should You Hire A PR Firm?

Recently, a friend of mine who is in the infancy stage of her business asked me if she should hire a pr firm to ‘get her name out there.’ In the same breath, she also let me know that she did not have the cash flow to hire them so she would need to take […]

Filed Under: Strategy

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