I’m a travel industry leader, brand strategist, creative, and lifelong learner. But before any title, I’m a human—showing up every day to grow, connect, and live with intention.
“Phenomenal Force” is my core philosophy: the energy we all have to become more, embrace our stories, and inspire others along the way.
This space is where I share the personal side—my challenges, creativity, and what I’m learning as I navigate life, music, family, and leadership.
“Give me 90 days and we’re going to change your life.” When Codie Sanchez said that, it didn’t just sound like a YouTube hook—it felt like a mirror. In this post, I share how I’ve tried (and often failed) to apply her principles of obsession, focus, and leverage, and why imperfect effort still compounds
Holiday invitations look dazzling on Instagram, but if you’re anything like me, your first reaction is, “Can I just stay under the duvet instead?” In this story, I share a Toronto holiday party I absolutely did not want to attend, the secret wrist-tug exit plan that got me through the door, and how the Invisible Guest Theory has become one of my favorite quiet tricks for easing social anxiety at parties.
Sometimes, all it takes is one small step to start moving forward. In this post, I share how breaking big goals into tiny, doable actions helped me turn a scattered day around—and how those micro-moves can help you do the same.
My boss thought my greenroom setup was “just makeup” until I called it my confidence trick. That moment sent me back through decades of vanity-side conversations—from my mum’s mirror to QVC greenrooms to caring for her through Alzheimer’s. This is the story of how a simple beauty ritual became my inner sanctum, and why I now invite others to pull up a chair at the mirror.