Improving Your Work Performance: 7 Distractions to Eliminate at Work

When you think of workplace distractions, the first thing you imagine is that receptionist who is always texting at her desk or has her social media account open on the computer all day long. In many cases, however, the biggest distractions you’ll face at work aren’t the result of procrastination or off-task behaviors. You can…

Facilitating the Best Strategy Sessions in Your Business

You’ve been put in charge of facilitating a strategy session. The feeling that the success or failure of the session rests on your shoulders—even if it’s not true—can be stressful for anyone. Whether you’ve run dozens of strategy sessions and only want to refine your technique or it’s your first time running a strategy session,…

Harnessing The Power Of Instagram To Boost Your Business

As Facebook’s reach slowly declines, companies and brands are racing to discover the next big social media goldmine. Last year, Forbes touched on the growing power of Instagram, the photo-sharing app that Facebook bought in one of the best deals in its history. Instagram has huge commercial potential—the Forbes article’s headline declared that the app…

Managing Cross-Functional Teams

Businesses depend on the specialized skills and well-defined priorities of employees across a range of functional areas to achieve company objectives, but there are occasions when companies face challenges, like new product development, which require several functional areas to work together towards a common goal. At times like these, the priorities of different functional areas…

5 Essential Mobile Marketing Tactics to Include in Your Business Plan

News flash: it’s 2015, and more critical than ever that your business has an effective mobile marketing strategy. Almost half of mobile users are downloading social network apps such as Facebook and Twitter, and a study last year found that U.S. adults spend anaverage of 34 hours per month accessing the Internet with their mobile…

How to Craft Your Perfect Elevator Pitch

The clock’s ticking. Somehow you’ve managed to gain the attention of a prospective employer at a party, during a job interview, outside an office building or inside an elevator. You have less than a minute to introduce yourself and impress the socks off this individual. Got your elevator pitch ready? If not, then get busy…

4 Tricks to Take Your Sales Leadership from Good to Great

Sales are the lifeblood of a business, and without them there is no revenue to sustain the company. Strong sales leadership is one of the most valuable assets a business can have, but acquiring it is not always easy. Does your company have strong leadership? Here are a few things to look for when putting…

Why You Should Segment Your Target Market

It’s that time of year again: time for cooking the Christmas feast. But first you need to decide what you want to cook: Turkey or ham? Cornbread stuffing or broccoli casserole? Pumpkin pie or apple crisp? Then you must make a plan and organize your tasks. Everything can’t be cooked at once, or in the…

Better Writing Means Better Advertising Copy

When you’re creating advertising copy, it’s important to remember that you’re writing for others, not for yourself. Make it as easy for them as possible. In an essay published in 1946 called “Politics and the English Language,” George Orwell gave us six rules for better writing that can be applied to virtually any writing task:…

Ready to Change Your Customers’ Behavior? Game On!

It does not matter what type of business you own, customer behavior holds the reigns. It also ties in with customer retention and acquisition, which makes understanding it and being able to change it even more important. Let’s face it, timeouts for bad behavior don’t really work – especially in business – so why not…

Using Social Media As A Sales Tool

Most business people know that social media is a great tool for building credibility and creating and maintaining a positive brand image. You know, for marketing. Unfortunately, most people simply leave it at that. They don’t take advantage of the power of social media as a sales tool, as well. According to the Brevet Group;…