The Phenomenal Travel Entrepreneur
Eight timeless principles for building a business—and a life—that’s truly phenomenal.
Years in the making and shaped by the travel industry’s real conversations, challenges, and breakthroughs. Joshua shares eight powerful principles inspired by Japanese philosophy—a practical guide, full of stories, reflections, and hands-on Missions, for building with purpose, resilience, creativity, and intention. It’s not empty motivation or one-size-fits-all hacks. Because you’re not just selling travel—you’re a Phenomenal Force.
Releases October 4, 2026
Eight principles inspired by Japanese philosophy.
Kaizen
Create momentum through small, consistent improvements.
Ikigai
Reconnect your business to your purpose and unique value.
Wabi Sabi
Embrace progress over perfection and let your real story show.
Gaman
Build endurance when the road gets difficult.
Kintsugi
Turn setbacks and scars into stronger stories and better systems.
Shoshin
Keep a beginner’s mind as the industry and clients evolve.
Omoiyari
Lead and serve with empathy—the heart of unforgettable experiences.
Mottainai
Stop wasting the resources, relationships, and potential you already have.
Travel Marketeering
A complete, practical framework for building and sustaining a modern travel business—from attracting the right clients to delivering experiences that earn loyalty and referrals. The book to start with.
Travel Marketeering Live
The book’s companion podcast. Travel Marketeering Live takes the framework into conversation—practical, generous, and built for advisors doing the real work.
More books and ideas are taking shape. Rather than crowd the shelf today, Joshua shares what’s next through the Phenomenal Force Letter—so subscribers hear about new titles first.